Description
Key Points to Invest In Sims Urban Oasis
- An exciting development presenting an urban oasis combining both excitement and convenience at the city edge as well as the peace and tranquillity of nature.
Located at the corner of Sims Drive and Aljunied Road, an established neighbourhood having a full range of amenities. - 5 min walk to Aljunied MRT, one station away from the Paya Lebar MRT Interchange.
- Walking distance to the future Mattar MRT station on the Downtown Line.
- Easily accessible via the Pan Island Expressway (PIE), Kallang-Paya Lebar Expressway (KPE) & Nicoll Highway.
- 15 min drive to CBD and 18 min drive to Changi International Airport.
- Within the 1km vicinity of Geylang Methodist Primary and Secondary School.
- James Cook University will set up its new campus for 3,400 students at Sims Drive on February 2015, and they aim to expand enrolment to 7,500 in 3 to 5 years.
- Within a 10-min drive to several shopping and entertainment centres including the brand new Kallang Wave mall and upcoming Paya Lebar Square, as well as NEX, Singapore Expo and Suntec City.
- A food paradise with a confluence of food choices ranging from authentic local food stalls to famous restaurants.
- Strategically located in close proximity to growth clusters outlined by Singapore’s Government in the 2014 Master Plan such as the upcoming Paya Lebar sub-regional centre, Kallang Riverside and Wisma Geylang Serai, offering excellent investment opportunities.
- Relocation of the Paya Lebar airbase removes height restrictions and frees up land parcels to develop new and exciting plans and projects in the area in future.
Bringing People Together By The Sunday Times
Panchalee Thakur ON THE Inaugural International Day of Sport for Development and Peace on April 28 this year, International Olympic Committee president Thomas Bach said: “Sport can change the world, but it cannot change the world alone. When placing sport at the service of humankind, we need and we want partnerships with other players in society.” Singapore Sports Hub partnerships are a step in this direction, forging alliances with corporates with a view to bringing value to both the sponsors and the general public through sports. As the exclusive commercial partner of the Singapore Sports Hub, World Sport Group (WSG) has brought in a number of sponsors for the venue, providing unique branding opportunities for these companies. Says Mr Andrew Georgiou, the chief executive officer of WSG: “Sport has the unique ability to be a unifying force. It brings people together, transcending all socio-economic and demographic factors – across race, age, gender, financial status. It allows people, clubs and nations, who may not otherwise have an opportunity to engage with one another, a chance to do so on the sporting field. It allows people from different political, ideological or religious backgrounds a unique opportunity to share a common language and a common passion.” The local sports ecosystem gets a boost with corporate funding as it goes towards building community interest and involvement in sports from the grassroots level. Corporate sponsorship of sports is an effective way to multiply these benefits. “Corporate partnerships lead to better programming, which results in the community being able to enjoy higher calibre sporting events. Sports Hub’s world-class facilities enable Singapore to attract premier sporting events like the BNP Paribas WTA Finals Singapore presented by SC Global,” says Mr Georgiou. In October, Singapore will become the first Asia-Pacific city to host the WTA Finals. The prestigious tournament will showcase Singapore to audiences around the world and boost tourism. “Sports Hub gives sponsors the opportunity to actively engage their customers, prospects and the community, and enhance their brand equity in the process,” says Mr Georgiou. “As a result of these incredible opportunities, we are seeing an unprecedented amount of local support for this world-class project – at least 30 per cent of Sports Hub’s sponsors are leading home-grown brands like OCBC Bank, Great Eastern, Tiger Beer and StarHub, who are contributing their time, effort and resources to advancing sport in Singapore.” Value beyond commerce OCBC Bank is the premier founding partner, with naming rights for the indoor swimming pool area, the OCBC Aquatic Centre, and the multi-purpose sports hall, OCBC Arena, the Bank of Singapore Lounge and OCBC Lounge in the National Stadium, the OCBC Premier Suite lounge in the Singapore Indoor Stadium, and OCBC Square, a canopy in front of the MRT station. On how these sponsorships tie in with the brand, Ms Koh Ching Ching, head of Group Corporate Communications, OCBC Bank, says: “OCBC Bank has been a strong supporter of local sports through cycling and entertainment acts. “Our strong community ties make it natural for us to support this iconic Singapore project. This partnership with the OCBC Group is geared towards benefiting the Singapore community, helping Sports Hub fund grassroots activities organised at the Singapore Sports Hub as well as international events that would appeal to our citizens and international visitors.” Tiger Beer, Great Eastern and StarHub are the founding partners at the Sports Hub that have branding rights at the National Stadium. Mr Rene de Monchy, head of Marketing, Asia Pacific Breweries Singapore, says: “As one of the most iconic brands in Singapore, almost synonymous with our national identity, it was a natural progression for Tiger Beer to be part of the country’s milestone with the landmark opening of the Sports Hub. “Where the Sports Hub plays into the nation’s continuous pursuit of world-class infrastructure for its residents, Tiger Beer’s deep-seated heritage and history of support for sports in Singapore puts both the icons at the forefront of the country’s sporting spirit.” Great Eastern, which has been regularly associated with sports in Singapore, has extended the traditional role of an insurance company to work towards a healthy community. Mr Colin Chan, chief marketing officer, Great Eastern Life, says: “Our support for sports is integral to Great Eastern’s DNA. Our partnership with the iconic Singapore Sports Hub adds an exhilarating new dimension to our Live Great programme offerings and is an excellent platform for us to further promote the important message of healthy living as well as bring Singaporeans together from every walk of life.” It takes a good sporting infrastructure to promote a sporting culture in a country and through public-private partnerships, this latest icon of Singapore is set to bring communities together. “The concept of the Singapore Sports Hub is very different from other sporting facilities around the world. Most arenas of this scale are usually built in preparation for a major event, such as the Bird’s Nest Stadium for the Olympics in Beijing. “But the Singapore Sports Hub was designed and built with the community in mind. We want the Sports Hub to be a focal point where the local and regional community can engage in sports, lifestyle and entertainment activities,” says Mr Georgiou
